Ever wonder how you can assess your industry and market without hiring a high priced consultant? Co-author of Business Diagnostics, Terry Rachwalski will walk through the elements of determining whether the market you are entering is a dog or a rising star. She will outline secondary and primary research techniques everyone can apply and walk through how to use crowdsourcing to gather data. How hard can it be?
- Understand the Business Diagnostics Framework
- How to uncover industry trends and niches
- How to do a competitive analysis that drives strategy
- Elements of data driven market assessment
Terry Rachwalski, MBA, CMC Terry Rachwalski is the President of Front Porch Perspectives, a Canadian management consulting firm providing business development and go-to-market plans for technology firms. Terry specializes in developing sales and marketing strategy and action plans for new product launches. She has worked extensively providing industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America.
Prior to opening her management consulting company, Terry worked as an executive with multiple Canadian and international technology firms in progressive management, sales, marketing and operational roles. She is an award winning Certified Management Consultant and holds an MBA from Royal Roads University, a certificate in Enterprise Development from Camosun College and a Diploma in Marketing from BCIT. She is Associate Faculty at Royal Roads University School of Business in the MBA program running the problem-based learning section of the live consulting cases during the rigorous capstone project. She developed the CAPE model to assist clients determine whether web products can be monetized. In 2016, she joined Alberta Innovates as the Director, Regional Innovation in the Entrepreneurial Investments branch.