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Mastering the Elevator Pitch

  • Advanced Technology Centre 9650- 20 Avenue Southwest Edmonton, AB, T6W 1Y1 Canada (map)

Imagine that you have been attempting for months, without success, to see a potential buyer to “pitch” your company’s services. But no one is returning your phone calls. And then, as fate happens, you run into an elevator just before the doors close and look up to see the very person you’ve been trying to reach. Can you deliver an effective “elevator pitch” before they reach their floor?

A great elevator pitch can often be THE deciding factor on whether a prospect will eventually become a client. In this 3 hour workshop, you will learn how to create a compelling elevator pitch that helps you sort the prospects from the suspects, and get them on a fast track to a sale.

In this workshop you will:

  • Learn the components of a successful value proposition
  • Understand what not to say
  • Discover how to weave in your client’s “pain points”
  • Craft a powerful value proposition
  • Combine all of this into a compelling elevator pitch


Kurian Tharakan
Executive-in-Residence, TEC Edmonton

Kurian has been a TEC Executive-in-Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Earlier Event: April 12
Taxation information session
Later Event: May 15
Venture Capital: How it works