In this 3 hour workshop, you will be introduced to the basic skills and resources to start effectively marketing your business online.
Social Media, E-Mail Marketing, Search Engine Optimization, Website Analytics, and much more!
We will review the major online tools available and show you how to use them. Basic marketing concepts will be discussed throughout the session, ensuring that the content you create is targeted and effective.
Here is some of what we will cover:
The major online tools
The single most important element you will need to successfully market online
Understand the basics of Search Engine Optimization (SEO)
Identify the major patterns of how your customers move online
Establish a framework for your digital marketing plan
Executive-in-Residence, TEC Edmonton
Kurian has been a TEC Executive-in-Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.