Launch of Canada's newest allergy medicine: Allergy-FX

                                                                        For Release: TUESDAY, APRIL 19, 2016


TORONTO, ON. It’s wheezy, sneezy pollen time in Canada.  No laughing matter for millions of Canadians unless they’ve taken Canada’s newest allergy medicine - that’s the message of a six week TV campaign launching this week. The campaign is running on eighteen different mass and niche channels in English and French. 

The snappy, 15 second spots are simple. They show a woman sufferer in a room packed with allergy-triggering plants.  She’s a ‘prisoner’ tied up and laughs as shovelfuls of pollen are dropped into the room.  She doesn’t care because she’s taken Allergy-FX™ and she proclaims, “It works!”  Another ad shows a man tied in chains in a room with cats everywhere and he doesn’t care either.

Allergy-FX™ boasts it’s the only clinically proven, natural health product for multi-symptom-relief and it’s just hitting store shelves as another pollen season of watery eyes and runny noses begins.  Allergy-FX™ is the result of nearly 50 years of research and development in Europe.  And it lays claim that it’s naturally sourced because it comes from quail eggs.  

Trusted Health Group Marketing VP Susan Yorke says, “If you suffer from allergies, you know they’re not fun.  And we get it.  So we’re not poking fun at sufferers.  But we wanted them to know that help is on the way.  Canadians are getting a new, effective allergy medicine.”

Studies suggest the active ingredient in Allergy-FX™ works by stopping the immune system from overreacting to allergens like tree, grass, ragweed pollen, dust mites and pet dander resulting in symptoms like red, watery eyes and itchy, runny noses. Allergy-FX™ acts as quickly as fifteen minutes of an attack at the point consumers say they want relief.


Trusted Health Group (THG) plans two waves of TV ads to support the introduction of its newest product, Allergy-FX™. They are being complimented by a print campaign, primarily in the nation’s leading natural health magazines which was launched earlier this year. As part of the multi-pronged marketing campaign, THG allergy experts have been interviewed on radio health shows.

Experts estimate up to 10 million Canadians suffer from one kind of allergy or another. Allergies are the 5th leading chronic disease in North America, making them responsible for millions of ER and doctor visits and considerable lost work and school time.


Studio M is the creative agency on the campaign which was planned and executed by Mass Minority. The ads can be seen here:

Media contact: Warren Michaels Cell: (780) 977-8261.